Certified NewField Coach, PCC with ICF, BA Honours

Expertise / Services Provided

•Executive Coaching
•Career Coaching
•Sales Coaching
•Life Coaching
•Coach Training


Assessments / Tools

•Communication Matrix


Professional Qualifications

•Bachelors of Arts with Honours (Chinese Language & Linguistics) (2nd Upper Class) from the Nanyang Technological University of Singapore



•ICF Professional Certified Coach (PCC)
•New Field Institute Certified Coach
•Tension Release Exercise Level 1 Certified
•Somatic Leadership in Action – Strozzi Institute
•NLP Certified Practitioner



•5 years of insights in Education, working with multi-racial groups
•11 yrs of training and coaching with diverse range of clients, both in position and age groups
•7 years of Entrepreneurship and starting a small business as a business owner
•20 years of People management experience


Alice Chia is a Motivation Trainer, Executive and Life Coach since 2005. Alice is passionate about contributing to people’s growth. She specializes in coaching clients in building their leadership skills and personal effectiveness.

With her wealth of experience, she has established a reputation for bringing forth the commitment of clients with effective strategies to unlock their full potential. She is good at creating a safe space for her coaching clients to explore deeply about their compelling desire for self-mastery to take place.

From this space, her coaching clients draw clarity and compelling drive from within to take effective actions and achieve the results they want. Alice has a gift for establishing close rapport with people within a short time through open and honest conversations. Hence, she could enroll them quickly in exploring possibilities and taking actions towards their goals. Her fluency in both English and Mandarin allows her to engage her coaching clients and workshop participants easily in both languages.

Alice has worked with a diverse range of coaching clients in the last 10 years. They range from CEOs, directors, managers to social workers, housewives, teenagers, and even retirees. Alice believes that every human being is unique and that everyone wants to win in their lives. Depending on her coaching client’s needs, Alice listens and customizes the coaching processes accordingly. She believes that providing generous listening and building trust with her clients will build the foundation for any effective coaching to take place. Her corporate clients include HSBC Insurance, The Thought Collective, Petronas, Adita-Birla Group, INTI/Laureate International University and College and Body Contours.

Alice started her career as a teacher with the Ministry of Education in 1996 with an Honours Degree in Chinese Language and Linguistics and a Diploma in Education from Nanyang Technological University. Her ability to engage her students and rally support from colleagues got her promoted as the Subject Head for Civics & Moral Education within a year and subsequently as Head of Department for Mother Tongue in 1998. She led a department of 25 teachers teaching 3 different languages with students consistently achieving above national averages. This laid the strong foundation for her ability to coach people to win at their goals and rally people with diverse backgrounds and cultures to work towards a shared vision.

Alice is happily married with 3 children, and pursuing her passion in coaching. With her passion in “discovering” people, Alice continues to develop and hone her skills in personal effectiveness and mastery. She is a certified Neuro-Linguistic Programming Practitioner and Coach from one of the world’s leading coaching certification institution, Newfield School of Coaching in USA. Alice has been one os the program coaches to coach students in the Newfield Asia Coach Certification Program. She is also certified to lead David Bercelli’s Tension Release Exercises